Retail market outlook 2025

From margin loss to margin gain: A profit recovery guide for FMCG suppliers

In today’s unpredictable retail landscape, even strong sales don’t guarantee strong margins. With rising complexity, lean teams, and mounting commercial pressure, many suppliers are seeing profit quietly disappear from deals they’ve already secured.

This free market outlook report brings together exclusive insights from leading industry experts — including former retail buyers, supplier advisors, and commercial analysts — to help suppliers take back control.

Inside, you'll discover:

What’s really behind shrinking margins — and why even high-performing suppliers are losing out
How early-career teams, internal silos, and complexity create commercial risk
Why profit recovery is becoming a strategic priority in UK supply
How frictionless profit recovery works, and how it protects retailer relationships
Practical steps to recover lost value, without adding internal pressure

Commercial see outsourcing as someone interfering. Finance see it as someone spending money. But it’s not. It’s a service that protects you.

Ged Futter

Director at the retail mind Ltd

Download the full market report now to see how forward-thinking suppliers are using independent insight, forensic reconciliation, and smarter processes to protect their bottom line — and strengthen commercial relationships in the process.

Contributors

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Commercial Sales Officer at Salitix, with a decades-long view from inside finance, commercial operations, and forensic audit in FMCG. They specialise in finding and fixing commercial leakage without disruption.

Ben Lewis

Founder of Skybridge Advisory, Non Exec Director at MinsterFB and Business Development Director at YF. Extensive experience advising brands and working with over 100 global retailers.

Nick Downing

Negotiation Trainer at The Retail Mind and industry commentator. Former Asda Senior Buyer.

Ged Futter

SVP & GM of CRISP UK. Former CEO of Atheon Analytics. Specialist in supplier data platforms and operational decision-making across CPG and retail.

Guy Cuthbert